Before I picked up the headphones I was gonna go for "Essar", but I hated the thought of explaining it to everyone, and also proving that the chap "Essar" on the Radio 1 tracklists really was me! The reason for Essar though was that its what you hear when you say "SR" out loud ... my initials. It was the best I could come up with, but Simon Ross is pretty good in it's own way I think. A lot of girls I know (yes I know some girls!) ever call me Simon but it's always Simon-Ross, apparently my name isn't complete otherwise