Another Mixmag relaunch yawn!

[JasonB]

http://www.trustthedj.com/SKRUFFF/news_art...hp?news_id=5278

SKRUFFF NEWS

New ‘mature’ Mixmag to ditch dinosaur DJs

20/04/2006

Mixmag features editor Gavin Herlily chatted to Skrufff this week about the seminal dance music magazine’s imminent relaunch under new owners Development Hell and revealed that the 15-year-old title is going to be radically different.

The 'old' Mixmag

‘Under EMAP, we were always chasing this younger reader which alienated all our older readers. The new magazine is all about having a Mixmag that older readers can enjoy as well as young people that are keen and interested in music,’ said Gavin.

‘We’re still covering lifestyle clubbing stories, but with an older tone aiming at a more mature reader. There are longer features and more in-depth journalism, plus it doesn’t look as ‘teen mag’ as before. It’s more a magazine that the staff are proud of, we’re prouder now than we’ve ever been.’

Gavin said the new-look magazine will also become increasingly focused on upcoming DJs and producers in future issues, moving away from the old guard of superstar DJs who have dominated clubland for so long.

‘The problem with dance music is that DJs will go off the boil musically or artistically but there is a global club scene of promoters willing to maintain their presence long after they’re past their sell-by date,’ he said.

‘But now more than ever there’s loads more stars and new acts coming through and I think it’s up to the media to welcome new people. We’d rather write about exciting people with stories to tell rather than old dinosaur stars putting out albums that sound more like marketing plans than albums,’ he added.

*The new Mixmag is at newsagents from April 20.*

[Wakey]

bought the new copy of mixmag today, i remember reading last year that they were re-designing it.

Imo it's a lot better and more informative than it way

[Max Kane]

They should re-badge it Trance Mag and have Armin, Jules, PvD and a guest mix CD every month with Jules being editor and Jon O'Bir writing all the articles, then i might buy the odd one

[bigsteve]

I'm glad they've realised the errors of their ways, but it still can't keep in touch as quick as the internet can

[JasonB]

For how thin the mag is its not worth the dosh at all.

[Wakey]

For how thin the mag is its not worth the dosh at all.

For £4 the magazine and Free Cds are worth it, me and my mate were just saying how for the Cds alone it's probably the best £4 i month i spend.

[JasonB]

Worth it for the cd but not the mag, thats throwable, when mixmag was still a good thicknessa few years ago along with adecent cd each month was worth £3.50.

But hey I dont buy dance mags anymore, I'm more Record Collector me!

[Max Kane]

I'll rarely actually buy it cos most of the time i can read it at work for free! If there's a good CD i'll get it though, the Eddie 'Fire It Up' CD was worth more than £4 by itself.

[Simcut]

I saw this months issue but it had a Richie Hawtin cover CD, bleurgh!!!! :S

[Max Kane]

Not really into the whole minimal thing, some of the stuff is cool cos it's plodding along then some monster bassline comes outta nowhere, but generally producers making 6 minute trakcs with basic beats & bass and the odd 'bleep' over the top isn't my thing.