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Pioneer Sold to KKR


Spin Doctor

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Pioneer have agreed to sell their DJ line to investment company KKR.

I was originally going to post this in the Pioneer Turntable thread but I feel it deserves room for a discussion of its own.

A move towards the final death of physical media DJing and complete use of controllerism or a potential resurgence opportunity?

More details at the following links:
Reuters - Japan's Pioneer in final stage of sale of DJ equipment unit (Original article)
DJ Tech Tools - Pioneer DJ Divison Is Up For Sale (Initial reaction)
DJ Tech Tools - Behind The Scenes Of The Pioneer DJ Sale (Analysis)

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